Content Marketing with Pulizzi and Rose
In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.