Content Marketing with Pulizzi and Rose
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.