Content Marketing with Pulizzi and Rose
In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company.