In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills.

This week's story links:

Daily Mail, WPP and Snapchat to Launch Native Advertising Agency

Paired With 

Washington Post Launching Its Own Freelance Talent Service

Paired With

BBC Launching StoryWorks In House Creative Agency

CBRE Extends Content Marketing Program to Online Magazine

How Television Won The Internet

Today’s CMO: At the Intersection of the Brand Experience and Organizational Culture


Acrolinx Global Index Report (


Robert on Cannes:
Joe on Content Marketing Goals via this article:

This week's #ThisOldMarketing: Tablespoon