Content Marketing with Pulizzi and Rose
In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media. Raves include Mark Zuckerberg and Comic-con. This week's TOM example of the week: Disney.
This week's articles include: