Aug. 24, 2015

PNR 93: 2016 Will Be the Year of Content Marketing M&A

Content Marketing with Pulizzi and Rose


In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams.

This week's stories include:



F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce
http://www.pubexec.com/article/content-change/


Facebook has Taken over for Google as a traffic source for news
http://fortune.com/2015/08/18/facebook-google/
 
SPONSOR
StudioD and the Content Marketing Files.  Download here: bit.ly/studiod-cmfiles.

RAVES

Robert
http://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers
 
Joe
 
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/