In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing
Google launches new native ad format in Gmail
The 10 commandments of Content Marketing
Apple Eyes Move Into Original Programming Exclusive
How CMO’s Are Spending Across the Customer Buying Cycle
This week's Sponsor: StudioD -
Joe's Rant link on Ad blocker crisis -