It's been said that the best marketing, doesn't feel like like marketing. Likewise, the best thought leadership doesn't feel like thought leadership. And this is certainly the case with This Old Marketing. Joe Pulizzi and Robert Rose deliver what is arguably the best and most definitive podcast on Content Marketing, and they do it in an entertaining, interesting, intelligent and most importantly, humble way.
The intros have evolved into an impressive weaving of the topical and the cultural wherein Rose starts us on journey— a content experience — before launching into the week’s news with Pulizzi. After the news, we get our favorite part of the show: Rants and Raves. The raves are well deserved and the rants, are handled respectfully.
One of my favorite parts of the show is its namesake, This Old Marketing, wherein Joe and Robert take turns introducing us to Content Marketing examples of yore. Sometimes these are user-contributed, sometimes they’re dug up by Pulizzi and Rose themselves, but they’re always fascinating, interesting and educational. Favorites include Poor Richard’s Almanack, NFL Films and Mutual of Omaha’s Wild Kingdom, but honestly, they’re all worthy.
If I had to pick just one marketing podcast, This Old Marketing with PnR would be it. Just don’t forget your favorite beverage. When you hear “Native Advertising”…you'll know what to do.
July 22, 2015 by Schramer on Apple Podcasts