This Old Marketing

A must listen for the future of media and marketing

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..

Talk about football.

Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...

But the real value comes from their take on the implications of what is happening.

They get under the surface and into not just what is happening, but why, and what it means.

The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.

It's a great ride and you'll be sharper when you get back to your job Monday.

Sept. 18, 2022 by a1a2a4srtghu7 on Apple Podcasts

This Old Marketing