With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-based businesses launched is going to be staggering.
The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.
While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.
In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?
And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.
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