The Token Subscription Model (297)
Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.
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With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?
Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?
Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.
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Listening to this episode, you will find out:
About tokens:
- Details about Joe and Robert’s giveaway - 9:46
- What benefits you can have with tokens if you are an early subscriber - 19:50
- What difficulties can arise with the token subscription model - 20:59
- A prediction: Most probably, companies’ rewards will be tokenized in the next 5 years - 25:47
- Before creating a token, make sure it is tailored to people’s needs - 28:57
About performance storytelling:
- People relate much more to documentaries (performance storytelling) than to traditional advertising - 38:32
- What program is helping to make our advertising more effective - 39:54
Ideas that stuck with us:
- There are many rewards programs that come with tokens. Thus, make a decision between spending them at Starbucks or keeping them for the company’s benefits.
- If you’re not a huge brand, you have a big opportunity with tokens
- Before promoting your product, make research on your audience’s needs. This is how you sell a pen (as in Wolf on the Wall Street movie)
- Instead of focusing only on your product, look at what your audience is truly interested in