Aug. 20, 2020

243: Rented Land and Native Advertising Disaster

Media companies are divesting of major real estate around the country, Washington Post pins their hopes on native advertising, and creators at TikTok don't know where to go.


Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out.

In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).

This week's sponsor: Content Marketing World

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