Content Marketing Episodes
When Everything Is Sponsored Content (320)
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes...
It's CNN Minus (319)
It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert …
Brands Still Shortsighted with #NFTs (315)
In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this...
Disney's New Streaming Mistake (314)
After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. …
Spotify's Rogan Pains (309)
The Spotify/Joe Rogan situation seems to be gaining momentum as for Apple pastures. , while product analytics company as the M&A market heats up. In rants and raves, Robert . Joe comments on the , and . Robert's book recommendation: …
2022 Content Predictions Episode (305)
Yes indeed! Joe and Robert retrieve their broken crystal balls for another amazing episode of failed predictions.
2021 Content Creation Year in Review (304)
Joe and Robert go through the top stories of 2021, from NFTs to media buys to (of course) Clubhouse.
Special Episode 300: From Apple to Disney and Why We Still Hate Faceb…
In this very special 300th Anniversary show, Robert and Joe answer 10 audience questions covering all the things, with a surprise introduction from Gary Busey.
![Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299) Image](https://ssl-static.libsyn.com/p/assets/5/2/e/c/52ec58c6695f13755f2e77a3093c12a1/TOM_PodTemplate_2021-11-22_at_7.11.39_PM.pptx_-_PowerPoint.jpeg "Content Marketing Trends, Pet Peeves and the Best Business Books of All Time [Special Episode] (299)")
Content Marketing Trends, Pet Peeves and the Best Business Books of A…
A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketing trends are on the horizon, and content creation pet peeves.
The Token Subscription Model (297)
Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.
The Creator Economy Is Not Failing (293)
If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.
9 Content Marketing and Creator Economy Strategies (291 - Special Epi…
In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.
Grading McKinsey's New Content Marketing Effort (290)
This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling site. Good decision?
Content Creation Is Easier Today, Not More Difficult (288)
Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just different.
The Race to First-Party Data (283)
Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.