Episodes
Create Economy Goes Bear Market (343)
Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different …
Spotify trolls Amazon's Earhole Strategy (342)
Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after …
The Future of Content Marketing (341)
In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and wha…
Special Episode: Behind the Scenes of This Old Marketing (340)
In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and bre…
The Future of Truth Social (339)
This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have en…
Google...We Want to See Your Manager (338)
Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to conte…
Zuck's Metaverse Is Embarrassing (337)
Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do a…
Could You Sell Your Content Marketing Division? (336)
This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greate…
Is Twitter Setting Up for a New Acquirer? (335)
Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "…
TikTok Is Due for a Correction (334)
TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? The token soap oper…
Netflix, TikTok, AI and Acquisitions (333)
Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going t…
Elon Owes Twitter $16 Billion (332)
Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.…
Taking Platform Censorship of Creators Seriously (331)
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China'…
How Long Does it Take for Content Success? (330)
This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it…
Twitter's All-in-One Creator Strategy Might Work (329)
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possib…
Web3 and Crypto Are Only Mostly Dead (328)
Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Ca…
Social Audio, SPACs and Mamby Pamby Land (327)
As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? A…
Sponsorships & the Solar System (326)
More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees see…
DarkWing84 & Other Marketing Conspiracies (325)
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to Sirius…
The Webby Award-Winning Episode (324)
This episode could be our ticket to Webby fame. You'll just have to listen to be sure. We, of course, go through the latest Twitt…
NFTs: The Best of Times, The Worst of Times (323)
Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass? The New York T…
Anatomy of a Content Creator (322)
A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to C…
Marketing Is Marketing (321)
The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is most…
When Everything Is Sponsored Content (320)
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored conten…