Episodes
Intuit's Audience Land Grab (289)
Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much …
Content Creation Is Easier Today, Not More Difficult (288)
Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…
Web3, DAOs and the Integration of Marketing/Finance (287)
The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3…
It's Not Just the Platforms (286)
Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that …
Be Like Red Ventures (285)
Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and …
Salesforce Launches Netflix for Business (284)
After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punc…
The Race to First-Party Data (283)
Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.
The Creator Economy and Content Entrepreneurs (282)
The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.
Clubhouse Rises from the Dead (281)
One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is fl…
NFTs for Marketing. Boom or Bust? (280)
Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it …
All Bets on TikTok to Drive Creator Economy (279)
Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.
The NCAA Just Created 500,000 Content Businesses (278)
With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-…
American Express/Meredith Give Departures the Boot (277)
Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for …
American Airlines Lost Its Way (276)
American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is de…
Will Apple Kill Email Newsletters? (275)
Apple's new privacy update could hinder the growth of email newsletters. Or maybe not. In other news, Facebook launches a Substac…
From Rented Land to Rented Land (274)
Joe and Robert explore Donald Trump's strange move to kill his blog, while Axios builds the model media blueprint.
Twitter Is Ready to Ring the Creator Economy Bell (273)
Twitter launches two more creator programs, one that may change the future of the creator economy. And more about NFTs and decent…
Amazon Does What AT&T Can't with Content (272)
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. W…