All Episodes

Feb. 26, 2021

How Evil Is Facebook? (260)

More talk about Facebook, this time how they ripped the hearts out of the Australian press...and soon the rest of media throughou…

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Feb. 19, 2021

Facebook Invades Australia (259)

Big news this week out of Australia, where social media giant Facebook removes all news media sources from its platform. In the e…

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Feb. 12, 2021

Clubhouse to Get Clubbed? (258)

Joe and Robert discuss the best and worst of the Super Bowl Ads...plus...Twitter and Facebook take direct aim at Clubhouse. Is ti…

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Feb. 5, 2021

Hubspot Does the Hustle (257)

Big news this week, with tech player Hubspot buying SMB newsletter the Hustle...plus...big rants.

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Jan. 29, 2021

When SPACs Attack (256)

A crazy media news week starts with the "Spac"ification of media companies and ends with Twitter getting into the newsletter busi…

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Jan. 22, 2021

The Content War for Creators Has Begun (255)

Big news from Forbes this week as they kick off their "journalist entrepreneur" newsletter program, while Apple mulls over copyin…

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Jan. 15, 2021

Social Media Is the Dread Pirate Roberts of Marketing (254)

Big news this week with big tech and social media taking down Parler, while, according to Edelman, businesses are now most truste…

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Jan. 8, 2021

Content Acquisitions Go Parabolic (253)

We just had a quarter of content asset acquisitions in a week, including the likes of Travel + Leisure, The Penny Hoarder, Marque…

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Dec. 17, 2020

252: Inside This Old Marketing [Bonus Takeover Episode]

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo who goes through this history, process and su…

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Dec. 11, 2020

251: KFC Content Is Better than a Bucket of Chicken

Facebook and the FTC get heated, the local news desert is a real thing (and has a solution), and KFC heats up winter with Mario L…

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Nov. 26, 2020

250: Thanksgiving Episode & A Trick Moment for Brands

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues and how "the vid" has accelerated…

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Nov. 12, 2020

249: Beyonce, New York Times and Morning Brew (Oh my!)

Joe and Robert dig through the recent Morning Brew acquisition, pick apart the New York Times digital subscription model, and won…

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Oct. 29, 2020

248: The Greatest Marketing Predictions Episode Ever (2021 version)

Joe and Robert bring out the crystal balls to discuss the future of in-person events, the growth of martech, who will be acquired…

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Oct. 15, 2020

247: Why Netflix Would Buy AMC (and why that's important)

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purch…

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Oct. 1, 2020

246: The Future of Content Marketing, TikTok and Football

In this very special episode, Joe and Robert talk about Content Marketing World's 10 years, the changes in content marketing, and…

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Sept. 17, 2020

245: Why the TikTok Deal Will Absolutely Happen

Yes, the TikTok deal will happen. Joe and Robert explain why. Facebook is getting into the email business. Of course, that's got …

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Sept. 3, 2020

244: Facebook Cleans Up Political Ads...But that's Not the Problem

Robert and Joe break down Facebook's political ad decision, but calls for more to be done on the organic side. LEGO leverages pro…

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Aug. 20, 2020

243: Rented Land and Native Advertising Disaster

Media companies are divesting of major real estate around the country, Washington Post pins their hopes on native advertising, an…

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