Episodes

Nov. 23, 2021

Content Marketing Trends, Pet Peeves and the Best Business Books of A…

A very special Thanksgiving episode where Joe and Robert answer seven earth-shattering questions, including what content marketin…

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Nov. 19, 2021

NFTs for Marketing: Stunts vs. Utility (298)

Current marketing NFT strategies are all short-sighted stunts. The next wave will be about utility. Let's get there fast.

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Nov. 12, 2021

The Token Subscription Model (297)

Could the next subscription model for marketers and media companies rely on the token? Uh, pretty much yes.

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Nov. 5, 2021

Is Facebook's Move to Meta Good or Evil? (296)

Facebook's move to Meta might seem like a PR move, but Zuckerberg wants to create the IOI of the metaverse and this is step one.

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Oct. 29, 2021

The Platform Wars Heat Up (295)

Big earnings week for Snap, Google, Twitter, Spotify and more. The news? Apple's privacy rules are making a big impact on all the…

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Oct. 22, 2021

Donald Trump Launches TRUTH Social (294)

Crazy news week. The former President launches a social network inside a SPAC, and rumors swirl around PayPal buying Pinterest. P…

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Oct. 15, 2021

The Creator Economy Is Not Failing (293)

If you read the headlines, you might think that the creator economy is failing. That couldn't be further from the truth.

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Oct. 8, 2021

Facebook Conspiracy Theories (292)

Oh yes...Joe and Robert have a number of conspiracy theories that may be but are most likely not true about our favorite company …

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Oct. 1, 2021

9 Content Marketing and Creator Economy Strategies (291 - Special Epi…

In this very special Content Marketing World episode, Joe and Robert break down their keynote presentations, talking about the op…

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Sept. 24, 2021

Grading McKinsey's New Content Marketing Effort (290)

This week, McKinsey launches a content marketing effort for kids? Wait, what? Plus, Joe and Robert break down SI's new gambling s…

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Sept. 17, 2021

Intuit's Audience Land Grab (289)

Intuit's $12 billion dollar purchase of Mailchimp is all about audience acquisition. And the boys talk more about NFTs...so much …

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Sept. 10, 2021

Content Creation Is Easier Today, Not More Difficult (288)

Joe and Robert combat multiple posts about the ineffectiveness of content creation today. It's not more difficult...it's just dif…

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Sept. 3, 2021

Web3, DAOs and the Integration of Marketing/Finance (287)

The world of content creation is changing fast. Intuit buying Mailchimp will lead to more financial/content integration. New Web3…

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Aug. 27, 2021

It's Not Just the Platforms (286)

Joe and Robert discuss the back and forth in the OnlyFans saga and determine it's not just the big social sharing platforms that …

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Aug. 23, 2021

Be Like Red Ventures (285)

Red Ventures is the biggest media company you've never heard of. Want to succeed with your content? Be more like Red. That...and …

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Aug. 13, 2021

Salesforce Launches Netflix for Business (284)

After Joe and Robert predicted that LinkedIn would launch the Netflix for Business a decade ago, Salesforce beat them to the punc…

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Aug. 6, 2021

The Race to First-Party Data (283)

Gap launches AthletaWell in a big content marketing move, while the boys rant all over the Olympics for what could have been.

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July 30, 2021

The Creator Economy and Content Entrepreneurs (282)

The boys breakdown the latest research on content entrepreneurs and then wonder what it will be like when FANG rules the world.

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July 23, 2021

Clubhouse Rises from the Dead (281)

One week Clubhouse is dead. The next week Clubhouse is back. This week, the social audio app seems to be booming again. Joe is fl…

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July 16, 2021

NFTs for Marketing. Boom or Bust? (280)

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it …

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July 9, 2021

All Bets on TikTok to Drive Creator Economy (279)

Instagram. Facebook. Twitch. Don't look now, but TikTok is in the middle of taking over the creator economy.

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July 2, 2021

The NCAA Just Created 500,000 Content Businesses (278)

With the new ruling out that college athletes can now generate compensation from their image and likeness, the amount of content-…

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June 25, 2021

American Express/Meredith Give Departures the Boot (277)

Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for …

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June 18, 2021

American Airlines Lost Its Way (276)

American Way was launched by American Airlines in 1966. Now, one of the oldest content marketing initiatives on the planet, is de…

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