April 22, 2022
When Everything Is Sponsored Content (320)

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media. And...Rolling Stone goes...


While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Timestamps:

00:00 Intro

00:33 Elon Musk Continues Attempts to Purchase Twitter; Other Twitter News

13:31 USFL Launch Highlights

19:10 Robert Gives Show Outline 

20:37 Netflix Loses Subscribers  

33:55 Rolling Stone Debuts Inaugural Creators Issue

45:42 Native Advertising Confuses Consumers 

55:30 Rants and Raves: Joe Raves Influencers Becoming Business Owners Article

58:52 Web Scraping is Now Legal  

1:06:20 Weekend Plans, Robert Works on Another Show, Joe Continues CEX Prep

1:07:32 Special Thanks to Audience Contributors 

1:08:14 Outro 



Quotes:

Joe: “Consolidation is on the way. That’s the one thing that’s going to happen as these streaming companies eat up each other.” (23:42)

 

Joe: “Years ago, people were willing to pay for all of this content. We’re coming to a point where people have a limit. CNN is a really good example.” (30:41) 

 

Joe: “When Rolling Stone first launched, what did all the kids want to be? They wanted to be rock stars! What do they want to be today? They want to be creators! They want to be on YouTube. They want to be TikTok stars. It’s the natural progression for what is our youth in America want to be?” (36:35)

 

Robert: “In a couple of years here we’re having the same conversation about content creators as we are about streaming media. There has to be a consolidation in the marketplace.” (39:49)

 

Robert: “If Kim Kardashian wears a t-shirt from a jewelry company that she’s being sponsored by, does her t-shirt have to have a big label that says sponsored content? Some people might argue yes, some people might argue no.”  (52:18)

 

Joe: “The problem is: content marketing people generally are not involved in native advertising.” (54:57)