Joe and Robert talk about the explosive growth of the creator economy, while AMEX and Meredith depart from print in exchange for digital.
The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?
CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.
And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.
Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.
This week's podcast sponsor is MarcomGather.
With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]
Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.