July 16, 2021

NFTs for Marketing. Boom or Bust? (280)

Budweiser's launch into the marketing NFT realm brings up the question...is this really a thing? Joe and Robert discuss...and it gets a bit heated.


In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.

TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.

Printed books soar, but is the new opportunity really in print magazines?

And finally, the advertising market is booming, but not by the normal players.

In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.

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