November 20, 2013
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
Content Marketing with Joe Pulizzi and Robert Rose
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In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.