Content Marketing with Pulizzi and Rose
In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory.
This week's show links:
YouTube Opens Enormous Music Collection To All
Can We Kill The Term Native Advertising?
Dollar Shave Club Launches Mens Interest Editorial Destination
Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries