In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles.  Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. 

This week's article links:

Content Marketing Spend Predicted to Double In The UK

Good News - People Will Read Your Long Stories On Their Phones

Multi-Channel Networks Content With Ad Buyer Fatigue

Content Commoner Not King

SPONSOR - Download Summer Marketing 101 from Marketo today -


Media Design Changing IN The Digital Economy

The Audience Takes Charge