Content Marketing with Pulizzi and Rose
In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.
This week's stories:
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Twitter Just Shut Down Vine 4 Years After Buying It
Vine Shutdown loss to Black Culture