Content Marketing with Pulizzi and Rose
In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs.
This week's show links:
SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/
RANTS AND RAVES
This Old Marketing: An Article on House Organs