Jan. 9, 2017

PNR 165: This Is the Year Agencies Buy Media Companies

Content Marketing with Pulizzi and Rose

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
Vayner Media Acquires Women’s Publisher PureWow
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
Content Marketing Institute events at http://contentmarketinginstitute.com/events/
AARP Magazine - http://www.aarp.org/magazine/