Feb. 13, 2017

PNR 170: Medium Picked the Wrong Business Model

Content Marketing with Pulizzi and Rose


In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters.  This week's TOM example: Sarah Spencer Washington. 

This week's show links:

Medium to Launch A Subscription Service Within The Next Quarter
https://techcrunch.com/2017/02/02/medium-subscriptions/

EPISODE SPONSOR
Content Marketing Institute events: http://contentmarketinginstitute.com/events

RANTS AND RAVES

http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington

https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false