In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington.
This week's show links:
8 Things We need To Know About SnapChat’s IPO
Medium to Launch A Subscription Service Within The Next Quarter
Content Marketing Institute events: http://contentmarketinginstitute.com/events
RANTS AND RAVES
This Old Marketing: Sarah Spencer Washington