March 18, 2014

PNR 18: Growing Pains for Native Advertising | Harley's Content Past

Content Marketing with Pulizzi and Rose


This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.