Content Marketing with Pulizzi and Rose
In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.
OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b