In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:


Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt

2018 Marketing Predictions From The C-Suite


Mattress Company Shutters Web Publication Pivots To Print