Content Marketing with Pulizzi and Rose
In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site. Rants and raves include a CNET magazine and more confusion over native advertising. This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.