Content Marketing with Pulizzi and Rose
In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry. In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs. Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.